ESTsoft (CEO Sang-won Jung) announced that it showcased 'AI Promoter' delivering an innovative exhibition experience in collaboration with Samsung Electronics at CES 2026.
Unveiled at Samsung Electronics' 'The First Look' event, 'AI Promoter' captured the attention of global tech leaders and attendees.
On site, 'AI Promoter' automatically recognized nearby attendees and initiated conversations, implementing a natural communication environment tailored to context and delivering a differentiated exhibition experience.
In particular, responding in real-time in 32 languages (including English, Spanish, Japanese) to questions about specifications, technical features, and usage of Samsung's flagship technologies like 'Micro RGB' and 'Galaxy Z Trifold', it proved exceptional usability on the global stage.
Combined with Samsung's 'Spatial Signage' achieving realistic 3D feel despite thin dimensions, it completed an immersive interactive experience.
This experience was enabled by cutting-edge AI technology including advanced On-Device solutions and object recognition. Reducing network dependency while providing fast, stable responses, it achieved natural interactions without exhibition constraints.
The collaboration was based on ESTsoft's real-time conversational AI human service 'Perso Interactive', featuring on-device operation and object recognition to recognize attendees and seamlessly continue conversations.
ESTsoft defines face/expression/gesture conversation as humanity's most universal interface, delivering AI Dubbing, AI Human video creation, and 'Perso Interactive' via 'Perso AI'.
Top tech YouTubers like 'ITSub' and 'TechMong' along with global tech leaders attended 'The First Look', expressing amazement at the lifelike 'AI Promoter' experience. The AI Human proactively greeting visitors and leading conversations received enthusiastic responses.
ESTsoft plans to further advance 'Perso Interactive' following the Samsung collaboration, expanding into exhibitions, events, retail, and public spaces to strengthen global competitiveness.
Sang-won Jung, CEO of ESTsoft, stated, "At CES 2026, we showcased the innovation of 'Perso Interactive' through 'AI Promoter'. Leveraging synergy with Samsung Electronics, we will make 2026 our inaugural year for global market expansion."

▲ Attendees experiencing 'AI Promoter' showcased by ESTsoft and Samsung Electronics at CES 2026 'The First Look' event.
(Source=ESTsoft)