ESTsoft (CEO Jung Sang-won), a company specializing in AI services, announced on the 11th that it is testing “AI Mate” at convenience store brand Seven Eleven, powered by its intelligent AI avatar technology, Perso Interactive.
Powered by Perso Interactive, AI Mate lets customers talk with an AI avatar on-screen in real time to get information they need for convenience store shopping. It also aims to support store owners with store operations and sales growth.
The two companies are conducting a PoC (proof of concept) at Seven Eleven’s headquarters showroom for about a month, through the end of this month, to assess AI Mate’s potential in retail. Following Olive Young, ESTsoft is expanding its on-site applications with Seven Eleven, demonstrating Perso Interactive’s technical value in retail while gaining momentum for business expansion.
AI Mate has three main functions. First, it presents Seven Eleven’s top 10 popular products and recommends items based on customers’ preferences and requests. Its “Ask Me Anything” feature also supports open-ended conversational Q&A, from how to use convenience store delivery services to finding products within a set budget.
With support for Korean, English, Chinese, and Japanese, international customers can easily check product information and receive personalized guidance. The service is expected to make shopping more convenient for international visitors to Seven Eleven and contribute to multilingual stores tailored to international customers.
An ESTsoft representative said, “Through this PoC, we will broadly assess how AI avatars can be used in convenience stores, from helping customers shop with product information, personalized recommendations, and multilingual support to assisting with store operations. Based on the PoC results, we plan to explore with Seven Eleven how to apply the service in actual stores.”
As this PoC is taking place in the headquarters showroom, it also includes a feature that directs Seven Eleven employees to meeting rooms. This enables AI Mate to perform roles suited to its installation environment, such as providing directions, in addition to assisting customers.
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