ESTsoft (CEO Chung Sang-won), a company specializing in AI services, announced on the 26th that it has launched 'AI Studio Perso', a video production service using AI virtual humans.
'AI Studio Perso' is a specialist service that generates high-quality video featuring AI virtual humans from nothing more than text input and video editing.
The strength of AI Studio Perso lies in AI virtual humans with natural movement. They show very high lip-sync accuracy when speaking the text entered, and render upper-body movement smoothly.
The service also offers the option of cloning a real person or creating a new person who does not exist in the world as the AI virtual human, using ESTsoft's in-house 'AI Clone' and 'AI Persona' technologies.
The service environment is user-friendly too. The AI virtual humans in AI Studio Perso can be staged in many ways: through speech modes, users can easily vary the AI virtual human's vocal tone and movement to suit the purpose of the video.
Every function is laid out intuitively so the whole video production process — from choosing a virtual human to styling the video and entering text — is straightforward. Users can understand and use every feature of the service without any explanation.
According to ESTsoft, with much of content demand shifting to video, enquiries about adopting virtual humans are rising as companies look beyond text- and image-led video to maximize attention and information delivery.
It added that reducing the cost, time and complexity of conventional video content production, and easing the longer-term burden of continuously producing, uploading and broadcasting content, are also major reasons companies choose virtual humans and virtual studios.
The virtual human market does indeed have enormous growth potential and is drawing worldwide attention. Global market research firm Emergen Research has forecast that the global virtual human market will grow to USD 527.58 billion (about KRW 688.49 trillion) by 2030.
Byun Kye-pung, head of ESTsoft's AI Business Division, said: "AI Studio Perso is the most specialized video production service there is — built on AI virtual humans to maximize a video's attention and information delivery, and to help produce varied content continuously with simple operations," adding, "AI Persona in particular, one of our core technologies, is in high demand because it can create new IP and expand added value while avoiding the constraints and problems around a real person's portrait rights." He continued: "We expect our AI virtual human-based video production service to be a great help in video production and in developing businesses around IP."