ESTsoft, jointly with Class101, unveiled the AI virtual human 'Baek Hana'... Plans to continue collaboration between both companies for successful IP management

Sep 20, 2022

새로운 인물 창조하는 자사 AI 페르소나 기술로 상용화한 최초의 버추얼 휴먼

AI 서비스 전문 기업 이스트소프트(대표 정상원)는 21일 온라인 클래스 플랫폼 클래스101(대표 공대선)과 함께 크리에이터 버추얼 휴먼인 ‘백하나’를 선보인다고 밝혔다.

백하나는 이스트소프트가 자사의 AI 페르소나 기술로 상용화한 최초의 버추얼 휴먼이다. 해당 기술은 AI가 기존 인물을 학습해 세상에 존재하지 않는 완전히 새로운 인물을 만들어내는 버추얼 휴먼 제작 솔루션이다.

양사는 이번 프로젝트에서 버추얼 휴먼의 품질과 매력도를 높이는 데 주력했다. 클래스101은 탄탄한 스토리텔링과 세계관을 기반으로 백하나의 성별, 나이, 가치관, 직업 등 구체적인 아이덴티티를 정립했고, 이스트소프트는 이를 완벽히 구현해 내기 위해 고품질 데이터 확보, 다양한 변수와 환경에서의 테스트 등을 수차례에 걸쳐 진행했다.

이렇게 탄생한 AI 버추얼 휴먼 백하나는 앞으로 클래스101 플랫폼에서 퍼스널 브랜딩, NFT 등을 포함한 여러 주제의 클래스를 통해 크리에이터로 활동하게 된다. 이뿐 아니라 인스타그램 등 SNS 인플루언서 활동을 통해 MZ세대를 겨냥한 셀럽으로 백하나를 육성할 계획이다.

특히, 이스트소프트는 백하나 마케팅에 MAU 3,000만이 넘는 자사의 매체 파워를 적극 활용할 계획이며, 양사는 이렇게 육성한 IP의 성공적인 운영을 위해 광고 모델 등 다양한 분야로 활동 영역을 확장할 수 있도록 지속적인 협력을 이어가기로 했다.

최근, 버추얼 휴먼 시장은 블루오션으로 주목받고 있다. 시장조사업체 이머진리서치는 글로벌 버추얼 휴먼 시장이 2030년까지 5275억 8000만 달러(약 688조 4919억 원) 규모로 성장하리라 전망하기도 했다.

이에 이스트소프트는 클래스101과의 프로젝트를 시작으로 연내 추가 서비스 론칭, 확보된 IP의 국내외 시장 진출 등을 통해 버추얼 휴먼 사업을 가속화한다는 방침이다.

이스트소프트 정상원 대표는 “클래스101과의 프로젝트는 당사 버추얼 휴먼 서비스의 본격화를 알리는 신호탄이 될 것”이라며 “이미 확보한 글로벌 IP를 적극적으로 활용해 국내는 물론 해외 시장 역시 공략해 나갈 계획”이라고 전했다.

WE WORK WITH AI

We believe that AI makes the world more convenient and safer

1.

Senior care with AI

AI senior care service that takes responsibility for seniors' Fun and cognitive enhancement with AI human technology

2.

Education with AI

Celebrity instructor video lecture creation, TOEIC speaking education content production, as a fitness training instructor

Expansion of educational businesses in various fields such as AI content

3.

Content with AI

Implementing 'moving pictures' with EST AI technology, 'face transformation, makeup application, and clothing creation' through deep learning
Creating and utilizing various AI human content such as new employee analysts, announcers, etc.

4.

API business with AI

Companies can focus on their inherent customer value by providing data and solutions using AI

as an API.

5.

Software with AI

Background removal technology applied in ALSee Capture, like the smooth design of ESTsoft AI technology and ALTools products,
provides the utility environment that users want.

WE WORK WITH AI

We believe that AI makes the world more convenient and safer

1.

Senior care with AI

AI senior care service that takes responsibility for seniors' Fun and cognitive enhancement with AI human technology

2.

Education with AI

Expansion of educational businesses in various fields, such as the establishment of celebrity lecture video courses, production of TOEIC speaking educational content, and AI content as a fitness training instructor

3.

Content with AI

Implementing 'moving pictures' with EST AI technology, 'face transformation, makeup application, and clothing creation' through deep learning
Creating and utilizing various AI human content such as new employee analysts, announcers, etc.

4.

API business with AI

We provide data and solutions utilizing AI through APIs to enable companies to focus on their intrinsic customer value.

5.

Software with AI

Background removal technology applied in ALSee Capture, like the smooth design of ESTsoft AI technology and ALTools products,
provides the utility environment that users want.

WE WORK WITH AI

We believe that AI makes

the world more convenient

and safer

1.

Senior care with AI

AI senior care service that takes responsibility for seniors' Fun and cognitive enhancement with AI human technology

2.

Education with AI

Celebrity instructor video lecture creation, TOEIC speaking education content production, as a fitness training instructor
Expansion of educational businesses in various fields such as AI content

3.

Content with AI

Implementing 'moving pictures' with EST AI technology, 'face transformation, makeup application, and clothing creation' through deep learning
Creating and utilizing various AI human content such as new employee analysts, announcers, etc.

4.

API business with AI

We provide data and solutions utilizing AI through APIs to enable companies to focus on their inherent customer value.

5.

Software with AI

Background removal technology applied in ALSee Capture, like the smooth design of ESTsoft AI technology and ALTools products,
provides the utility environment that users want.

WE WORK WITH AI

We believe that AI makes the world more convenient and safer

1.
Senior care with AI

AI senior care service that takes responsibility for seniors' Fun and cognitive enhancement with AI human technology

2.
Education with AI

Celebrity instructor video lecture creation, TOEIC speaking education content production, as a fitness training instructor
Expansion of educational businesses in various fields such as AI content

3.
Content with AI

Implementing 'moving pictures' by applying EST AI technology, producing various AI human contents such as 'face transformation, makeup application, and clothing creation' for new employees including analysts and announcers, and utilizing them

4.
API business with AI

Companies can focus on their inherent customer value by providing data and solutions using AI
as an API.

5.
Software with AI

Background removal technology applied in ALSee Capture, like the smooth design of ESTsoft AI technology and ALTools products,
provides the utility environment that users want.

LET'S Connect

CEO: Sangwon Jung

Business Registration Number 229-81-03214 Mail-Order Business Notification Number 2011-Seoul Seocho-1962

EST Building, 3 Banpo-daero, Seocho-gu, Seoul (Postal Code)06711

Family Site

LET'S Connect

CEO: Sangwon Jung

Business Registration Number 229-81-03214 Mail-Order Business Notification Number 2011-Seoul Seocho-1962

EST Building, 3 Banpo-daero, Seocho-gu, Seoul (Postal Code)06711

Family Site

LET'S Connect

CEO: Sangwon Jung

Business Registration Number 229-81-03214 Mail-Order Business Notification Number 2011-Seoul Seocho-1962

EST Building, 3 Banpo-daero, Seocho-gu, Seoul (Postal Code)06711

Family Site

LET'S Connect

CEO: Sangwon Jung

Business Registration Number 229-81-03214 Mail-Order Business Notification Number 2011-Seoul Seocho-1962

EST Building, 3 Banpo-daero, Seocho-gu, Seoul (Postal Code)06711

Family Site