'CABAL Mobile', the mobile game developed and operated by ESTgames (CEO Lee Hyung-baek), ESTsoft's games subsidiary, is performing well in Southeast Asia.
Since beginning its open beta test in the Philippines in August, CABAL Mobile reached third in Google Play game revenue within three days of release and climbed steadily to number one in overall app revenue within two weeks; a month after release it continues to move between first and second in overall app revenue.
Users are especially satisfied with the easy, fast leveling in the early game, and the company said it is meeting their expectations with regular content expansion updates. Making full use of its long service experience — running events that were popular in the PC version, CABAL Online, on mobile as well — is also cited as a factor in its popularity.
Notably, results in Southeast Asia are holding up steadily even as the Chinese game market cools sharply. An ESTgames representative said: "After Thailand, results in the Philippines are even better, and calls for releases in the remaining Southeast Asian countries are growing louder," adding, "We are preparing a major update earlier than planned to repay local users' enthusiasm, and plan to keep providing new content, starting with new classes at the end of the year."
ESTgames, meanwhile, plans to maintain that momentum by reviewing each of its projects to reflect rapidly changing user demands and accelerating development of the mobile SNG 'Cat Cafe 2 Forest'.
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