ESTsoft (CEO Chung Sang-won), a company specializing in AI services, announced on the 24th that it has joined the 'Global K-FAST Alliance' to accelerate the overseas expansion of Korean media and content and energize the industry.
The alliance is a public-private cooperation framework led by the Ministry of Science and ICT, established to expand Free Ad-supported Streaming TV (FAST) services into overseas markets and globalize K-content.
The launch ceremony was held on the 23rd, attended by some 20 people including the Minister of Science and ICT, company executives and heads of related institutions. Among the companies taking part alongside ESTsoft were the three main broadcasters, Samsung Electronics, LG Electronics and CJ ENM — leading Korean names in media and content, TV manufacturing and AI media technology.
Cooperation plans presented at the event centered on ▲discovering Korean media content for overseas expansion and localizing it with AI, ▲advancing K-FAST overseas services and marketing Korean channels and content, ▲running collaborative projects among participating organizations and demonstrating FAST technology, and ▲exchanging information on global FAST trends and proposing policy and regulatory measures for the industry's development.
ESTsoft joined the Global K-FAST Alliance as an AI media tech company, providing PERSO.ai, its AI human video production and auto-dubbing service.
PERSO.ai's influence in the online media market has been growing steadily. As more K-content creators look to expand overseas, use of 'AI Video Translator', the auto-dubbing service in PERSO.ai, has risen sharply.
PERSO.ai has in fact been adopted for overseas expansion by around 50 YouTube channels with more than a million subscribers each and by three MCNs (Multi Channel Networks); the combined subscriber count of these partner channels reaches 30 million, giving PERSO.ai a powerful base from which to support the globalization of K-content.
PERSO.ai's AI Video Translator in particular has built technical competitiveness in multi-speaker dubbing, script editing and advanced lip-sync generation, strengthening ESTsoft's position in the global market alongside HeyGen and Synthesia.
PERSO.ai's global user base is growing explosively as a result. PERSO.ai now has more than 100,000 members, 70% of them overseas users.
Building on its entry into the Global K-FAST Alliance, ESTsoft plans to work with leading Korean media content and hardware companies to further strengthen its PERSO.ai-based services for globalizing K-content.
ESTsoft CEO Chung Sang-won said: "FAST, which will be one pillar of K-content globalization, can be given real wings by AI dubbing technology," adding, "The video content industry is one of the fields where AI is driving the most innovation, and we will play our part as an AI media tech company."