ESTsoft (CEO Chung Sang-won), a company specializing in AI services, announced on the 9th that it is launching a 'subscription AI human service' and accelerating the global expansion of its AI human business.
From this launch, ESTsoft begins offering worldwide, on a subscription basis, its AI human video production service 'AI STUDIO PERSO' and its conversational AI human service 'PERSO LIVE', which supports real-time conversation and interpretation.
The early launch of 'PERSO LIVE', a conversational AI human service combined with a large language model (LLM), is seen as opening up new possibilities in a global AI human market that grew up around video production, and as raising ESTsoft's standing considerably.
The subscription AI human service runs on Microsoft Azure. It is offered as ▲software as a service (SaaS), ▲an application programming interface (API) and ▲a software development kit (SDK), providing an adoption environment optimized for a wide range of uses worldwide.
The official launch event was held at Microsoft Korea's headquarters in Gwanghwamun, Seoul. It was attended by ESTsoft CEO Chung Sang-won and Executive Director Byun Kye-pung, Rachel Bondi, Corporate Vice President of Microsoft's SMC business in Asia, Microsoft Korea representatives and a number of prospective customers.
With everything in place to supply a more standardized, high-quality AI human service within Microsoft's ecosystem, ESTsoft plans to accelerate its global expansion. To that end it will move quickly to build business models with varied sales approaches and service formats alongside the subscription offering.
ESTsoft CEO Chung Sang-won said: "We will focus on spreading and advancing the service so that ESTsoft's AI humans deliver a better daily life around the world," adding, "We plan to do our utmost to make PERSO the world's leading SaaS product in this field."
The event, which opened with remarks from Rachel Bondi, Corporate Vice President of Microsoft's SMC business in Asia, closed amid strong interest from attendees.
Rachel Bondi, Corporate Vice President of Microsoft's SMC business in Asia, said: "We support ESTsoft's business expansion through the ISV (Independent Software Vendor) program," adding, "As the leader of a multilingual team, I saw in the innovation ESTsoft's 'PERSO SaaS' AI demonstrated the potential to improve our global communication capability."