ESTsoft (CEO Sang-won Jung), an AI service company, announced that it is launching a kiosk-type 'AI Shopping Assistant' with CJ Olive Young. This service is first introduced at three foreign-frequented locations: Dongdaemun History & Culture Park Station, Apgujeong Central, and Ewha Womans Univ. Central.
The Olive Young AI Shopping Assistant is a retail-specialized solution developed on ESTsoft's real-time conversational AI avatar service 'Perso Interactive', optimized for K-beauty popular globally.
Targeting foreign customers in their 20s and 30s interested in K-beauty, AI avatars respond in real-time for personalized shopping without language barriers, collecting store data to enhance operational efficiency.
Key features include: ▲ 8-language AI avatar responses solving language barriers; ▲ AI tailored recommendations considering complex K-beauty product ingredients; ▲ Barcode scanning for multilingual product details; ▲ Automated handling of repetitive queries (tax refunds, store info); ▲ Operational dashboards analyzing customer behavior data.
Multilingual support met the highest field demand (69.4% of Olive Young staff reported language barriers; 54.8% needed translation). Supporting 8 languages (English, Japanese, Chinese, etc.), AI Shopping Assistant immediately overcomes field limitations.
'AI Custom Recommendation' is expected to boost purchase conversions. Analyzing customer queries, AI Shopping Assistant recommends products matching skin concerns, textures, and purposes, combining ESTsoft's AI recommendation engine 'AURA' with tens of thousands of Olive Young product data.
Additionally, the dashboard visualizes stay durations, language usage ratios, top queries, and feature usage to enable data-driven store operations.
With this launch, ESTsoft successfully integrated recommendation engines and management systems into 'Perso Interactive', securing unique competitiveness in retail 'Physical AI'.
Sang-won Jung, CEO of ESTsoft, stated, "We are glad to solve foreign customer response issues in global retail stores through AI tech. Cooperating closely with top beauty retail brand 'Olive Young', we will advance services to offer elevated K-beauty shopping experiences globally."
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