ESTsoft (CEO Sang-won Jung) announced on the 23rd that it successfully presented innovative cases of 'Perso Interactive' at '2026 World IT Show' at COEX.
The ESTsoft booth in Hall C (CL119) offered hands-on experiences across tourism, mobility, retail, and e-commerce.


▲ Visitors experiencing 'AI Seoul Tour Guide' and 'AI Character' at ESTsoft booth (Provided by ESTsoft).
Mobility Zone featured Japanese taxi adoption with NTT, while Tourism Zone showcased 'AI Seoul Tour Guide' answering queries on Seoul attractions, food, and baseball schedules via real-time conversation.
Other zones included 'Retail' (dog AI character for café menu orders), 'Live Commerce' (AI show host), and 'SDK/API' showcasing technical scalability.
An official stated, "Planned based on CES/MWC experience, visitors can effectively experience Perso Interactive's technical excellence and scalability."