ESTsoft (CEO Chung Sang-won), a company specializing in artificial intelligence services, announced on the 13th that it has signed an agreement with comedian-turned-investment expert Hwang Hyun-hee to produce an AI human and pursue a joint business using it.
Hwang Hyun-hee began as a KBS-recruited comedian and appeared on flagship programs including Gag Concert. He has more recently reinvented himself as an investment expert, working actively in the economics field as an evangelist for personal finance.
The signing ceremony was held at ESTsoft's headquarters in Seocho-gu, Seoul, attended by key figures from both sides including ESTsoft CEO Chung Sang-won, AI Business Division Director Byun Kye-pung and comedian Hwang Hyun-hee.
Under the agreement, ESTsoft has secured exclusive rights to Hwang Hyun-hee's likeness and voice for AI human production, and can now pursue a range of businesses using the AI human Hwang Hyun-hee.
Both sides agreed to give AI human Hwang Hyun-hee a variety of roles. He will cover not only the MC, interviewer, YouTuber and influencer work he has done to date but specialist roles including anchor, instructor, bank teller and sign language interpreter.
His main stage will be ESTsoft's commercial AI human businesses. The plan is to use AI human Hwang Hyun-hee to strengthen the competitiveness of the AI human services already offered across industries including education, finance and senior care.
He will also appear at ESTsoft's internal and external online and offline events and on its website, social media, YouTube and promotional videos.
AI human Hwang Hyun-hee is created in ESTsoft's 'AI Studio Perso'. Because the studio, built to world-class specifications, extracts high-quality refined data from front and side video and audio simultaneously, the finished AI human reproduces the real person's presence in full.
Hwang Hyun-hee's side said: "We were very impressed by how actively ESTsoft's AI humans are being used and by the level of technology that renders them like real people," adding, "We are convinced AI humans will contribute greatly to maximizing the added value of IP (intellectual property), so we plan to take an active part in this business."
ESTsoft CEO Chung Sang-won said: "We are delighted to be able to produce an AI human of Hwang Hyun-hee, who is working so actively," adding, "We will pursue the joint business successfully so that AI human Hwang Hyun-hee excels in the many businesses we will develop, and so that this strengthens the competitiveness of ESTsoft's AI human services."
ESTsoft continues to secure well-known IP to strengthen the competitiveness of its AI human business, having signed agreements with singer Tae Jin-Ah in June and star lecturer Choi Tae-sung in July.